Friday, June 24, 2011

The 4 Levels of Your Marketing Funnel

One thing most entrepreneurs make the mistake of doing is offering just one product or service, and only in one way. Doing this only allows potential customers to take advantage of your products and services ONLY if they see an EXACT FIT - both in budget and offering.If you diversify your offerings with both do-it-yourself and interactive offerings and with low, medium and high pricing then you have a better chance of having higher revenues than someone who just has one product/service selling for one price point. (regardless of 'sale' pricing).Even most of those products you see on infomercials aren't often one-of-a-kind products by one company; usually companies like that have multiple products - and it's the consistent marketing

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